Buy Diamonds Rings
Sergio’s offers one of the area’s largest selections of loose and certified diamonds. We also have an incredible variety of diamond engagement rings and wedding bands in 14 karats, 18 karats, and platinum. There are always hundreds of settings in stock.
Buying a diamond is more than a purchase, it’s an investment. That’s why it’s important to learn as much as you can about diamonds and what makes a diamond a quality diamond before you buy one. The more you know, the better suited you will be to make a purchase that fits your needs and your budget. And most importantly, it will be a choice you will be happy with for a long time to come.
At Sergio’s, we will walk you through the process of choosing the right diamond. The information below is provided to get you started. Once you have made some initial decisions about size, shape and quality, come into the store. We’ll sit down together, look at some different diamonds, and help you make a final choice. At any time in your selection process. Feel free to come in and ask questions.
The value of a diamond is determined by its cut, clarity, color, carat weight.
Cut
The cut of a diamond refers to its proportions. It does not refer to its shape. The original form of the “rough” diamond determines the final shape and cut of the diamond.
A facet refers to the individual flat surfaces on a diamond. Most diamonds are cut with 58 facets and placed in precise angles in relation to each other. The better the cut and placement of these exact surfaces, the better the diamond can reflect light through the diamond, creating that “sparkle” and scintillation that ads to the beauty of the gem.
Clarity
To determine a diamond’s clarity, it is inspected under a 10x magnification. Internal imperfections called inclusions and surface imperfections, called blemishes are counted. The diamond is then rated on the following scale:
